• To be a leading player in the catering service market with an unparalled  
   standard for superior products and outstanding service. 

• To timeously produce quality food and excellent services at competitive prices 
• To seek strategic partners that will add value to Odirile Catering and Cleaning Services 
• To create jobs 
• To promote and uplift previously disadvantaged individuals and companies who have the 
   potential to become self sufficient, proficient  and who in time can establish themselves as 
   value adding individuals and  entrepreneurs.

The values on which Odirile is based on are: 

• Customer focus and priority 
• Integrity and transparency 
• Quality products and service 
• Innovation 
• Professionalism 
• Skills transfer and empowerment